CRM for Manufacturers (Part 2)
Last month we defined Customer Relationship Management (CRM) as a company wide strategy for delivering HIGHER PROFITS to your organization by:
1) Increasing Sales - Finding, attracting, and winning new clients
2) Increasing Sales - Nurturing and retaining existing clients
3) Increasing Sales - Enticing former clients back into the fold
4) Lowering Costs - By reducing the costs of marketing and client service
The promise of Higher Profits and Increased Sales is nice, but can we quantify that increase in sales?
From the diagram above, companies with a CRM system average $256,087 per employee while companies without a CRM system average $178,542 per employee. That is 43% MORE SALES PER EMPLOYEE. Also, companies with a CRM system average $5,831,710 in annual revenue compared to $2,221,061 for companies without one. That is over 260% MORE SALES.
When evaluating a CRM System, below are a couple of items to consider:
||Tracking and Managing Every Contact and Its Information
||Tracking Leads and Contacts through the Sales Process
||Forecasting Potential Sales
||Managing Follow Up Tasks and To Do Items
||Automatic Reporting of Customer, Order and Management Metrics
||Alert Users of Tasks, Activities, etc.
||Creating and Managing Leads and Prospects Through Campaigns
||Managing Sales Team to Individual Quotas/Territories
||Integrating with Other Business Systems (Financial, Operational, etc.)
||Is Solution Hosted (Off-Site) or On-Premise
These are just some of the items covered in our CRM for Manufacturers Seminar. For a copy of the handouts, just reply to this email requesting a copy.
Although we have our own CRM product, xRP, the best CRM system for any company...IS THE CRM SYSTEM YOU ACTUALLY USE. Any CRM system that you fully leverage can help you increase your sales by 43% per employee.
Contact us if you have any questions about evaluating a CRM system or strategies to better leverage your existing CRM system.
Agent Technologies, Inc.
The Consumer's Workshop: the future of American manufacturing
The Consumer's Workshop: The Future of American Manufacturing is a hand book on how to setup the systems within your company and create the workforce you need to be successful now and in the future. Written by authors that have worked at some of America's largest manufacturers, founded their own manufacturing organizations and helped numerous small manufacturers grow.
The Consumer's Workshop: The Future of American Manufacturing is a must read for today's business leaders. It is insightful and provocative in its approach to where US manufacturing has been, how manufacturing got into the troubles it faces today and what we need to do to become the standard for world class once again. If we want to know how to regain that competitive edge once again, the roadmap is certainly the pages of The Consumer Workshop.
-- Bruce Vaillancourt,Director, NIST MEP Program, TechSolve, Inc.
The Consumer's Workshop is an extremely timely review of how manufacturing strategy developed in the past
and how it will change in the future. The author team clearly demonstrates that companies have to change -- and provide plenty of advise how such a change should take place."
-- Frank Piller, PhD, International Manufacturing Consultant
As the authors make clear, eventually American manufacturing will become the workshop for direct production of consumer's own designs -- or it will be no more. Begin that path by following the steps outlined here."
-- B. Joseph Pine II, author, Mass Customization: The New Frontier in Business Competition
|In This Issue
CRM for Manufacturers (Part 2)
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Manufacturing Statistics June 2011
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1) Industrial production in May 2011 increased 0.1%. Manufacturing production increased 0.4% in May 2011. Source: Federal Reserve Board
2) Nonfarm payroll employment increased by 54,000 in May 2011. Manufacturing employment decreased by 5,000. Unemployment rate increased to 9.1% nationally. Source: Bureau of Labor Statistics
3) Manufacturing Trade Deficit decreased to $43.7 billion in April on exports of $175.6 billion and imports of $219.2 billion. Sources: Census Bureau, Bureau of Economic Analysis
4) New orders for durable manufactured goods in April decreased $7.1 billion or 3.6% to 189.9 billion. Source: Census Bureau
5) Inventories of manufactured durable goods in April increased $3.2 billion or 0.9% to $350.5 billion. Source: Census Bureau