Newsletter Masthead
May 2011

CRM for Manufacturers 

     CRM stands for Customer Relationship Management and is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.  Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments (Wikipedia Definition).

What does that mean?  CRM means HIGHER PROFITS by:

1) Increasing Sales - Finding, attracting, and winning new clients
2) Increasing Sales - Nurturing and retaining existing clients
3) Increasing Sales - Enticing former clients back into the fold
4) Lowering Costs  - By reducing the costs of marketing and client service

Why it is so important for manufacturing...because manufacturing in many cases has a complex sales process.

Manufacturing Sales Process

From the figure above, it shows the manufacturing sales process involving:

1) Understanding Customer Requirements
2) Developing a Solution
3) Incorporating Engineering
4) Developing a Manufacturing Process
5) Finishing with a Proposal as the Output

The proposal MAY or MAY NOT turn into an actual sale.  This makes it critical to document all of the requirements, all learnings from interactions with the potential client, concerns in the engineering and manufacturing processes, any customer insight gathered over the months to years of the sales process and follow-up task reminders to give your organization the best chance of winning this project in a global environment.

Want to find our more about CRM for Manufacturers?
Attend one of the FREE CRM for Manufacturers Seminars to learn:

1) Why manufacturing companies need CRM systems
2) How to evaluate CRM systems and learn what technology will be important for your company
3) How to fully leverage a CRM system in your organization

Date: 5/26/2011
Time: 9:00AM - 11:00AM
6705 Steger Drive
Cincinnati, OH 45237
Fee: Free
Register: Register

Date: 6/14/2011
Time: 8:30AM - 10:30AM
The Entreprenuers Center
714 East Monument Ave.
Dayton, OH 45402
Fee: Free
Register: Register

Ben Moore
Agent Technologies, Inc.

View Past Issues at:

The Consumer's Workshop: the future of American manufacturing
The Consumer's Workshop: The Future of American Manufacturing is a hand book on how to setup the systems within your company and create the workforce you need to be successful now and in the future.  Written by authors that have worked at some of America's largest manufacturers, founded their own manufacturing organizations and helped numerous small manufacturers grow.
The Consumer's Workshop: The Future of American Manufacturing is a must read for today's business leaders.  It is insightful and provocative in its approach to where US manufacturing has been, how manufacturing got into the troubles it faces today and what we need to do to become the standard for world class once again.  If we want to know how to regain that competitive edge once again, the roadmap is certainly the pages of The Consumer Workshop.

-- Bruce Vaillancourt,Director, NIST MEP Program, TechSolve, Inc.

Book The Consumer's Workshop is an extremely timely review of how manufacturing strategy developed in the past
and how it will change in the future. The author team clearly demonstrates that companies have to change -- and provide plenty of advise how such a change should take place."
-- Frank Piller, PhD, International Manufacturing Consultant

As the authors make clear, eventually American manufacturing will become the workshop for direct production of consumer's own designs -- or it will be no more. Begin that path by following the steps outlined here."
-- B. Joseph Pine II, author, Mass Customization: The New Frontier in Business Competition

Investment: $12.99





In This Issue

CRM for Manufacturers

xRP: Free 30 Day Trial

Manufacturing Statistics May 2011


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Manufacturing Statistics 
1) Industrial production was unchanged in April 2011 after 0.7% increase in March 2011. Source: Federal Reserve Board
2) Nonfarm payroll employment increased by 244,000 in April 2011.  Manufacturing employment increased by 29,000. Unemployment rate increased to 9.0% nationally. Source: Bureau of Labor Statistics
3) Manufacturing Trade Deficit increased to $48.2 billion in March on exports of $172.7 billion and imports of $220.8 billion.  Sources: Census Bureau, Bureau of Economic Analysis
4) New orders for durable manufactured goods in March increased $5.9 billion or 2.9 percent to 209.5 billion.  Source: Census Bureau
5) Inventories of manufactured durable goods in January increased $4.5 billion or 1.4 percent to $334.3 billion.  Source: Census Bureau
Agent Technologies, Inc.
Phone:  513-942-9444
Fax:  513-942-9446
Founded in 1995, Agent Technologies, Inc. provides e-Commerce Solutions, Business Reporting Solutions, e-Business Strategy Development and Agent Based Systems. Try xRP - Our Online CRM/ERP Solution (  FREE 30 Day Trial!
Agent Technologies, Inc. | 8216 Princeton-Glendale Road, Suite 191 | West Chester | OH | 45069