Choosing NOT to participate in the Recession is easy to say…but can it be done? My answer is YES, because it is all about your attitude. It may be storming outside of our organizations, but we control the environment inside our organizations. We can provide the positive CAN DO attitude that will spread in our offices or we can provide the negative CAN’T DO attitude that will infect our organization. We as the owners have to choose.
Here are some of the phrases we can not allow in our businesses:
1) NO ONE IS BUYING – No, business is still being done, we have to find it. Now it may be harder to find, but that does not mean it is not out there.
2) EVERY COMPANY IS LETTING EMPLOYESS GO – No, some companies are still hiring. Although the unemployment rate is the highest it has been in 25 years, it could be the time to hire some commission only sales reps.
3) NO COMPANY IS GROWING – No, some companies are still growing. They may or may not be your existing clients, but it could be you.
Kiplinger’s Economic Outlook for 2009 expects the economy to shrink the first two (2) quarters of 2009
We business owner have a choice to be VICTIMS of what is going on around us or we can be VICTORS. If our company is to grow this year in a challenging environment, it is up to us. We need to look at what goes into creating profits from converting leads to the increasing margins.
# Leads
|
X
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Conversion Rate
|
=
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# Customers
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# Customers
|
X
|
# of Transactions
|
X
|
Average Sale
|
=
|
Total Sales
|
Total Sales
|
X
|
Margins
|
=
|
PROFITS
|
If we want to increase profits this year, we need to look at the NUMBERS for each step and put plans in place to improve in some or all areas.
What are we doing to Increase the Number of Leads?
What are we doing to Increase the Number of Transactions or Size of the Average Sale?
What are we doing to Increase Margins?
What are we doing to Stop Customers From Leaving?
By answering these questions will allow us to NOT Participate in the Recession and continue to grow your business even in this economic downturn.
For more information on NOT Participating in the Recession, register for our Webinar: Increase Sales – Improve Operations…even in an Economic Downturn on March 12, 2009 from 1:00 – 2:00 pm EST.
By Ben Moore
Agent Technologies, Inc.
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