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What is eCommerce?
For years I have been teaching American Manufacturer's about the benefits of eCommerce. Initially I always get the "eCommerce does not apply to our company..We can't use the Internet to help sell our products" until I help them see what eCommerce really is and how to apply eCommerce.
eCommerce is any internet related transaction that enables the buying/selling process.
Simply put, does your company sell a product or service..then eCommerce matters!
Figure 1: Benefits of eCommerce
The primary benefits of eCommerce are:
1) Cutting Costs - by minimizing the transaction costs of each touchpoint in your organization and minimizing involvement of engineering and other departments in the quoting process
2) Increase Revenues - by increasing the number of quotes and orders and by being available to your customers more
3) Customer Service - by answering questions that your potential customers have that are preventing them from moving forward with a purchase.
These three areas could be key to your growth and maybe even your survival during this economic downturn. The next step is determining your eCommerce Readiness (next month).
Ben Moore
President
Agent Technologies, Inc. |
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The Consumer's Workshop: the future of American manufacturing
The Consumer's Workshop: The Future of American Manufacturing is a hand book on how to setup the systems within your company and create the workforce you need to be successful now and in the future. Written by authors that have worked at some of America's largest manufacturers, founded their own manufacturing organizations and helped numerous small manufacturers grow.
The Consumer's Workshop: The Future of American Manufacturing is a must read for today's business leaders. It is insightful and provocative in its approach to where US manufacturing has been, how manufacturing got into the troubles it faces today and what we need to do to become the standard for world class once again. If we want to know how to regain that competitive edge once again, the roadmap is certainly the pages of The Consumer Workshop.
-- Bruce Vaillancourt,Director, NIST MEP Program, TechSolve, Inc.
 The Consumer's Workshop is an extremely timely review of how manufacturing strategy developed in the past
and how it will change in the future. The author team clearly demonstrates that companies have to change -- and provide plenty of advise how such a change should take place."
-- Frank Piller, PhD, International Manufacturing Consultant
As the authors make clear, eventually American manufacturing will become the workshop for direct production of consumer's own designs -- or it will be no more. Begin that path by following the steps outlined here."
-- B. Joseph Pine II, author, Mass Customization: The New Frontier in Business Competition
Investment: $12.99
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